What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party … [Read more...] about First-Party Data: How You Can Succeed in a Cookieless World
Blogs
What Is Sales Turnover, and How Does it Help With Smarter Inventory Management?
Imagine you’re running a small business and business is good — like, items flying off the shelves good. You want to keep hot items in stock so you don’t miss out on any sales. How can you do that without a crystal ball telling you how much new inventory to order, and when? The answer lies in a key metric that measures how often you’re selling through and restocking — or turning … [Read more...] about What Is Sales Turnover, and How Does it Help With Smarter Inventory Management?
9 Ways an AI Assistant Can Help Out at Work
Using an AI assistant is becoming the norm, especially for companies looking to stay ahead in fast-paced environments where efficiency can make or break lucrative deals. But what many leaders don’t realize is that AI copilots — think chatbots that are powered by generative AI — can take specific actions that are tailored to their business. Whether that means summarizing online … [Read more...] about 9 Ways an AI Assistant Can Help Out at Work
Global Ecommerce: Tips for International Expansion
The benefits of global ecommerce expansion are obvious: Tap into new markets and revenue streams, increase brand awareness, and boost your bottom line. Sounds like a no-brainer, right? The fact is: Global ecommerce can be complex. We surveyed 2,700 commerce leaders and they reported a few steep obstacles. About a quarter of respondents said tax, customs, and cultural … [Read more...] about Global Ecommerce: Tips for International Expansion
What Is Sales Tracking and How Does It Help Improve Team Performance?
Let’s face it, we’ve all turned into number nerds. Every day, we’re tracking everything from our steps and sleep to our screen time and even how many coffees we knock back. Why? Because data cuts through guesswork — it shows us what’s working and what’s not. In sales, we’re always swimming in data, from call logs and emails to deal closures and client feedback. All this data … [Read more...] about What Is Sales Tracking and How Does It Help Improve Team Performance?