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Siva Natarajan

Could data and AI be the key to giving streaming subscribers full-time FOMO?

June 14, 2024 by Siva Natarajan Leave a Comment

Fear of missing out — or “FOMO” — might be one of the media industry’s greatest blessings. But it also might be its curse. People don’t want to miss out on the buzziest new show. But once it’s over, they move onto the next big thing. Subscriber management is a huge challenge for streaming services and media providers battling to maintain attention in between big-ticket events.  … [Read more...] about Could data and AI be the key to giving streaming subscribers full-time FOMO?

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