As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news? Retailers have a short window to impress shoppers before they walk away. Not to mention they have … [Read more...] about Despite challenges, retailers find ways to build loyalty and grow wallet share
Blogs
Why a Nature Strategy Is Good for Business Strategy – 10 Tips
Nature is not always a walk in the park. In the corporate context, nature can be both a risk and an opportunity. Salesforce is committed to accelerating our customers and the broader nature positive movement. That’s why we launched Business + Nature, a webinar series in partnership with Wonderoom, to help answer some of the tough questions companies are asking about how to … [Read more...] about Why a Nature Strategy Is Good for Business Strategy – 10 Tips
What Is SPIN Selling? A Way to Build Trust With Your Customers
Building strong relationships with customers has never been more important for sellers. With 87% of business buyers now expecting sales reps to act as trusted advisors, according to State of Sales research, finding meaningful ways to connect with your customers is key. With a focus on asking the right questions and actively listening to the answers, SPIN selling is a … [Read more...] about What Is SPIN Selling? A Way to Build Trust With Your Customers
What Is a Unique Selling Proposition (USP) and How Do You Craft One That Works?
It’s no secret that customers have many options when it comes to the products and services they buy — but that’s not always a good thing. In fact, too many choices can often make it harder to choose. So how can you stand out in a saturated market and steer more customers your way? With a unique selling proposition (USP). Think of your USP like a lighthouse. To cut through the … [Read more...] about What Is a Unique Selling Proposition (USP) and How Do You Craft One That Works?
Tiny Titans: How Small Language Models Outperform LLMs for Less
When it comes to generative AI and the models that drive them, sometimes less is more. Many businesses find that small language models tailored for very specific tasks can be more effective and efficient than large language models (LLMs). Small models are less expensive to train and maintain, and often outperform the kitchen-sink approach of their gigantic multipurpose … [Read more...] about Tiny Titans: How Small Language Models Outperform LLMs for Less