Your sales team is landing new accounts and closing deals. Money is flowing in. Hooray! Things are looking good. But is that your only source of income? Gross revenue measures the total amount earned across the business, so it’s key to your company’s financial health. If you’re not quite sure what this metric means, you’re in the right place to learn. We’ll walk through what it … [Read more...] about What is Gross Revenue and Why Does It Matter?
Reap the Rewards (and Avoid the Risks) of Channel Management in Sales
The term “channel management” is pretty straightforward, but the actual practice is more complicated than it sounds. Like a tightrope walker, a channel manager must delicately balance their organization’s goals with those of its channel partners. The people who fill this role must understand the many different types of partners so they can work effectively with each one. Here, … [Read more...] about Reap the Rewards (and Avoid the Risks) of Channel Management in Sales
The Ultimate Guide to Price Elasticity of Demand
“The price of gas is up. No, wait, it’s down again.” “I need to get my hands on the newest cell phone. Sure, it costs more than my rent, but check out the new camera.” “Our electric bill went up. I guess we’ll cut back on takeout this month.” Do these sound like comments you’ve made or heard — comments that leave you feeling as if you’re riding a rollercoaster? Then you’re … [Read more...] about The Ultimate Guide to Price Elasticity of Demand