Blogs

If there was ever a moment for a call to action for climate change, it is in the wake of the COP26 conference. The global meeting of leaders, doers, and movement-makers saw new and varied community partnerships and announcements that push traditional boundaries and create cross-sector opportunities for many organizations and communities. We’ve compiled a list of some of the … [Read more...] about Following Through on Climate Commitments After COP26

Anyone in the Salesforce ecosystem who knows me knows that process automation is my passion. I think it’s super cool to be able to build process automation that allows you, as an admin, to free up your users (or yourself!) from having to perform certain time-consuming tasks. By cutting down the steps or number of processes that require manual input, businesses can reduce … [Read more...] about Jen’s Ultimate 2021 Automation Playlist

Remember the days when you only had one password? As fondly as we look back on those technologically simpler times, we know now that usernames and passwords are no longer sufficient to protect accounts against unauthorized access. And while everyone knows that multi-factor authentication (MFA) is one of the easiest, most effective ways to help prevent unauthorized account … [Read more...] about How MFA Can Save Your Company Money While Reducing Risk

In go-to-market (GTM) workflows, key performance metrics center on conversion. However, the very definition of conversion is often difficult to agree upon, as it differs depending on the perspective of the stakeholders involved.Sales leaders tend to view conversion metrics at the latter stages of the buyer’s journey. For example, sales leaders might calculate conversion as the … [Read more...] about Using AppExchange Apps to Improve Conversion with Service Level Agreements

The ability to properly analyze data has always been a core skill for admissions professionals, but the need has become even more important given the increased variability and unpredictability that’s come with the COVID-19 pandemic. Admissions professionals, though, struggle to effectively manipulate data in order to gain useful and actionable insights, according to a recent … [Read more...] about 7 Must-Have Data Skills for Today’s Admissions Professionals