Blogs

Today on the Salesforce Admins Podcast, we talk to Chris Zullo, Global Practice Director of Customer 360 and Marketing at AllCloud. Join us as we chat about integrating Marketing Cloud and Data Cloud and how you can do more with your data. You should subscribe for the full episode, but here are a few takeaways from our conversation with Chris Zullo. Bring all your customer data … [Read more...] about Enhancing Customer Engagement with Salesforce Data Cloud

At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions. Gone are the days when … [Read more...] about What Is Social Selling, and How Does It Work?

People don’t buy things — they buy feelings. And while the world has become comfortable making purchases without any human interaction, the personal touch is more important than ever for making a successful sale. Consumers often don’t consciously know why they make the purchases they do, and 95% of purchasing decisions are subconscious, according to Harvard professor Gerald … [Read more...] about Personal Selling: How To Build Better Customer Relationships and Close More Deals

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment … [Read more...] about How to become a Trailblazer Community Forum Ambassador: Applications Are Open

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, … [Read more...] about How Personalized Marketing Keeps Customers Past the Honeymoon Stage