How MOL Group went digital to become their customers’ number one travel companion.
With AI assistants now automating customer service, writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data. Ideas and prompts matter more than you may think. The truth is simple: Your output will only be as innovative as your input.
By anchoring into this digital transformation best practice, oil and gas giant MOL Group used generative AI to boost hot dog and coffee sales across Central Eastern Europe.
What do coffee and hot dogs have to do with oil and gas? For MOL, the connection relies on using data to understand customer needs, and expanding the business to meet them.
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