Blogs

As we head into 2024, there’s cautious optimism about the economy, but uncertainty lingers over how consumers will behave. Although the consumer goods (CG) industry trends toward steady growth these days, it’s harder to capture, and retailers warn about potential deflation in some categories. This year, driving growth will be more critical than ever. Although 93% of companies … [Read more...] about Want Growth? Here’s What Consumer Goods Brands Need to Do Right Now

Artificial intelligence (AI) is not a new concept to Salesforce or to Salesforce Admins. Over the years, Salesforce has empowered admins with a user-friendly interface for the setup and configuration of predictive AI features such as Opportunity Scoring, Lead Scoring, Einstein Bots, and more. The introduction of generative AI in Salesforce brings even more possibilities for … [Read more...] about The Ultimate Guide to Prompt Builder | Spring ’24

Which strategy is the right one for your business — inbound vs. outbound sales? It’s usually a combination of both. If your brand is already well-known and in demand, you probably already have a steady stream of inbound sales. If you’re a new business with less familiar offerings, you’ll need to create a more aggressive outbound sales strategy. In both cases, however, you need … [Read more...] about Inbound vs. Outbound Sales: What’s the Difference and When Do You Use Them?

Hands-on learning with TrailheadNew hands-on challengesComplete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so … [Read more...] about Want to Unlock Career Growth? Try Hands-on Learning

What is Trailhead? How does Trailhead help people and companies succeed? Can anyone use Trailhead? More than just a learning platform According to a recent IDC report, the Salesforce ecosystem will create 9.3 million new jobs and $1.6 trillion in new business revenues worldwide by 2026. And demand for Salesforce skills is skyrocketing as companies need Trailblazers’ skills and … [Read more...] about What Is Trailhead? All About Salesforce’s Free Online Learning Platform