As we head into 2024, there’s cautious optimism about the economy, but uncertainty lingers over how consumers will behave. Although the consumer goods (CG) industry trends toward steady growth these days, it’s harder to capture, and retailers warn about potential deflation in some categories. This year, driving growth will be more critical than ever.
Although 93% of companies are unable to grow margin and drive growth at the same time — even in the best of times — 90% of CG decision-makers expect to do so through mid-2025. But to make that happen, CG brands will need to be ready to adapt to changes faster than ever before.
Deliver profitable growth
Discover insights and trends from 1500+ consumer goods decision-makers worldwide.
Based on Salesforce research and consumer goods industry trends, here are
Leave a Reply