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Imagine it’s the beginning of Q4. You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Your reps just need a push to stay motivated. Now is the time to reveal the ace up your sleeve — sales SPIFFs. Sales SPIFFs, or incentives for reps, are an excellent resource to help your team achieve their full potential. … [Read more...] about What is a SPIFF in Sales? Benefits, Types, and When to Use

Who are Salesforce MVPs?Meet our ‌Salesforce MVP class of 2024Meet our renewed Salesforce MVPs!What is the Salesforce MVP Hall of Fame?Introducing the new Salesforce MVP Hall of Fame membersConnect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2024 class of Salesforce MVPs and Salesforce MVP Hall of Fame, and congratulate the returning … [Read more...] about Meet the 2024 Salesforce MVPs and Hall of Fame Members

You send an email to a potential customer, a day or two or ten goes by, and crickets … nothing. We’ve all been there. With a predicted 361.6 billion emails sent each day in 2024, it takes extra effort to make sure yours stands out. Instead of accepting the silence and non-response, turn those crickets into loyal customers by learning how to send a reminder email that shines in … [Read more...] about How to Send a Compelling Reminder Email (with Examples and Templates)

Seventy-seven percent of business decision-makers recently reported that they fear missing out on the benefits of generative artificial intelligence for their companies. Not wanting to be left behind, many companies are moving full steam ahead. They hope to take advantage of the benefits AI promises, such as faster decision-making, increased operational efficiency, and improved … [Read more...] about Why Every AI Project Should Begin as a Data Project

B2B companies expect more than half their revenue to come from digital channels over the next two years. That’s a big jump — last year, only 30% of B2B revenue was digitally-driven. What are businesses doing to adapt and drive revenue in a mostly digital market? We asked 2,700 commerce leaders how they plan to navigate changing customer behaviors, sky-high expectations, and the … [Read more...] about 5 B2B Commerce Trends Already Emerging in 2024