The motto of the artificial intelligence (AI) moment might be: quality data inputs equal quality outputs. There are many ways to unpack that statement. But let’s focus on seven ways conversation design can help make AI-enabled experiences more inclusive of the diversity of ways people input their customer relationship management (CRM) data. This matters because how a person … [Read more...] about Does AI Speak Your Language? 7 Ways Conversation Design Improves Inclusivity
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Retailers See Shoppers Saving for Big Moments Later This Year
It’s always interesting to look at shopper behavior post-holiday, when we analyze the retail data from the first quarter of the year. What new retail trends will we unearth? What will early results tell us about the rest of the year? Already, Q1 shopping data is revealing some unexpected twists. We were anticipating interest rate cuts, but now that inflation is stickier, that’s … [Read more...] about Retailers See Shoppers Saving for Big Moments Later This Year
4 Steps To Get Started With Generative AI in B2B Marketing
B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial … [Read more...] about 4 Steps To Get Started With Generative AI in B2B Marketing
The Future of User Management | Summer ’24 Be Release Ready
Summer ’24 is almost here. Learn more about user management below and check out Be Release Ready to discover more resources to help you prepare for this release. Welcome to a new era of user management! At Salesforce, we believe in the power of community-driven innovation. Your feedback as Trailblazers is invaluable—it’s the compass that guides our continuous improvement … [Read more...] about The Future of User Management | Summer ’24 Be Release Ready
Skill vs. Will: When How-To Just Isn’t Enough in Sales
Although all professions require a certain balance of skill and motivation, sales in particular relies heavily on motivation. The work that goes into generating sales – making calls, researching prospects, following up, going above and beyond to close a deal, navigating rejection – can’t be achieved without a degree of drive and ambition. When a sales rep doesn’t have the … [Read more...] about Skill vs. Will: When How-To Just Isn’t Enough in Sales