Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals!In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their … [Read more...] about What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)
Blog
What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)
Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals!In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their … [Read more...] about What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)
A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans
Picture this: saving time, making fewer mistakes, and focusing more of your attention on what matters. This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. In a world where customer expectations are … [Read more...] about A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans
How to transition from a Salesforce Admin into a Marketing Cloud Admin
Hi, I’m Kaelan! I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam. I began my career as a … [Read more...] about How to transition from a Salesforce Admin into a Marketing Cloud Admin
5 Small Business Marketing Tools To Generate More Leads
Small businesses often need to do more with less, so it’s critical to have the right tools. The right small business marketing tools can help your company be more efficient, and accelerate growth. If your small business marketing team wants to generate more quality leads, these tips can help you connect with customers more effectively and score big results. 1. Use Google … [Read more...] about 5 Small Business Marketing Tools To Generate More Leads