Small businesses often need to do more with less, so it’s critical to have the right tools. The right small business marketing tools can help your company be more efficient, and accelerate growth.
If your small business marketing team wants to generate more quality leads, these tips can help you connect with customers more effectively and score big results.
1. Use Google Analytics to optimize your website
Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Use Google Analytics to generate free data and performance reports, including:
A conversions path report to identify tests. A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate. Is it “Homepage>product page>trial” or “Homepage>pricing>trial”? Pay attention to the path and
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