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At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. Not to mention, studies show that we retain 90% of what we … [Read more...] about Three Ways to Get the Most Out of the Trailblazer Community

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research, the number of outbound emails increased 15% last year. The volume of sends is high because it’s driven by high customer engagement. And now … [Read more...] about How to Use AI to Transform Your Email Marketing

How much effort do you have to spend contacting customer support to get a problem solved? More than you think is necessary, right? Just like you, customers are busy people who want their issues resolved quickly. It helps to offer multiple ways to reach your team – so people can contact your business when they have the time, on the customer service channel that’s most convenient … [Read more...] about Customer Service Channels: Your Quick Guide to the Top Six

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up.  However, many … [Read more...] about How You Can Get Started With Email Marketing Today

With the rise of AI, everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Then, learn how to use AI to reach your goals. By … [Read more...] about Achieve AI Excellence with The Five Elements Framework