The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in … [Read more...] about What is Cybersecurity? Your Guide to Digital Defense
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9 Sales KPIs Every Sales Team Should Be Tracking
Ever been overwhelmed by the sheer volume of sales data you’re tracking — and confused by the metrics that matter? You’re not the only one. Research firm McKinsey highlighted this as a troubling trend: Too much data and no focus has made it difficult for sales leaders to reach clear “aha” moments that drive confident decisions and sustainable growth. Fortunately, there’s a … [Read more...] about 9 Sales KPIs Every Sales Team Should Be Tracking
The Perfect Cold Call: How To Turn Prospects Into Customers
We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals, according to Dale Carnegie Training. The hard truth, though, is that cold calling can be painful. Many sellers avoid it whenever … [Read more...] about The Perfect Cold Call: How To Turn Prospects Into Customers
Why Your Company Needs an ESG Reporting Strategy — Now
ESG (environmental, social, and governance) regulation and disclosure requirements are rapidly increasing worldwide. Investors, customers, partners, and shareholders need to know that corporations are living up to their ESG reporting commitments and marketing claims. In California, two landmark climate-related disclosure bills passed, requiring increased corporate transparency … [Read more...] about Why Your Company Needs an ESG Reporting Strategy — Now
What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster
When customers contact your service team, they want help fast. How fast? According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Provide a pleasant, smooth experience, and you’ll build your brand reputation and foster … [Read more...] about What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster