Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal … [Read more...] about Why Automation Is the Key To Improving Your Email Workflow
A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans
Picture this: saving time, making fewer mistakes, and focusing more of your attention on what matters. This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. In a world where customer expectations are … [Read more...] about A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans
How To Keep Email Subscribers Engaged for Life
If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success: email deliverability. Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from … [Read more...] about How To Keep Email Subscribers Engaged for Life
Contact Center Automation: Your Guide to Efficiency and Customer Happiness
When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort. Contact center automation can help you deliver personalized, efficient, and complete … [Read more...] about Contact Center Automation: Your Guide to Efficiency and Customer Happiness
How Demand Generation Marketing Helps You Win Over Customers
You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called … [Read more...] about How Demand Generation Marketing Helps You Win Over Customers