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Why Automation Is the Key To Improving Your Email Workflow

November 2, 2023 by justin.lafferty@salesforce.com Leave a Comment

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. 

Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers.

Here’s how you can learn more about email workflows and start automating today.

Send emails your subscribers will love

Give readers what they want and deliver great results for your business with these 50 email best practices.

Download the guide What is an email workflow in marketing?

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