In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’? From building trust and fostering deep, meaningful … [Read more...] about What Is Key Account Management — and How Does It Help You Grow?
How Data and AI Are Changing the Consumer Goods Industry
What’s more frustrating than manually compiling and analyzing data that’s delivered on spreadsheets or PDFs? If you ask a key account manager (KAM), they might cite the hours they spend completing forms and reports. Your marketers might shake their heads over the communications that always seem one step behind what your customers really need. And in service, your agents could … [Read more...] about How Data and AI Are Changing the Consumer Goods Industry
Everything You Know About Trade Promotion Management Is Wrong
This year, 93% of CEOs said they’re focusing on growth. That means the battle for both shopper awareness and retail shelf space just got more competitive. In the current economy, pricing is forcing consumers to rethink their purchase decisions. At the store level, sustained revenue growth is a challenge: 90% of brands cannot simultaneously grow market share, category … [Read more...] about Everything You Know About Trade Promotion Management Is Wrong
Want Growth? Here’s What Consumer Goods Brands Need to Do Right Now
As we head into 2024, there’s cautious optimism about the economy, but uncertainty lingers over how consumers will behave. Although the consumer goods (CG) industry trends toward steady growth these days, it’s harder to capture, and retailers warn about potential deflation in some categories. This year, driving growth will be more critical than ever. Although 93% of companies … [Read more...] about Want Growth? Here’s What Consumer Goods Brands Need to Do Right Now