While COVID-19 has become the defacto accelerant for digital transformation, when we look specifically at higher education institutions, one function that’s seeing more focus than ever is marketing and communications (MarCom). Despite MarCom being one of the more quickly-evolving technology categories for more than a decade, higher education has been slower to adopt these new … [Read more...] about 3 MarCom Trends Shaping Higher Ed Strategies in 2021 & Beyond