While COVID-19 has become the defacto accelerant for digital transformation, when we look specifically at higher education institutions, one function that’s seeing more focus than ever is marketing and communications (MarCom).
Despite MarCom being one of the more quickly-evolving technology categories for more than a decade, higher education has been slower to adopt these new technologies at a strategic level. Whether that’s due to higher education’s historic culture of decentralization, limited budgets, or lack of staffing and expertise, we are seeing a new urgency for MarCom transformation in higher education that is difficult to ignore.
Below are a series of trends and developments that will garner the attention of higher education leadership and shape institutional strategy through 2021 and beyond.
Despite MarCom being one of the more quickly-evolving technology categories for more than a decade, higher education has been slower to adopt these new technologies at a
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