B2B companies expect more than half their revenue to come from digital channels over the next two years. That’s a big jump — last year, only 30% of B2B revenue was digitally-driven. What are businesses doing to adapt and drive revenue in a mostly digital market? We asked 2,700 commerce leaders how they plan to navigate changing customer behaviors, sky-high expectations, and the … [Read more...] about 5 B2B Commerce Trends Already Emerging in 2024