B2B companies expect more than half their revenue to come from digital channels over the next two years. That’s a big jump — last year, only 30% of B2B revenue was digitally-driven. What are businesses doing to adapt and drive revenue in a mostly digital market? We asked 2,700 commerce leaders how they plan to navigate changing customer behaviors, sky-high expectations, and the rise of new technology (ahem, generative AI).
Here’s what we uncovered and the B2B commerce trends that are already emerging.
Get insights to move your business forward
Learn how leaders are finding success in a changing market.
Read the report 1. More B2B companies will invest in headless commerce
Speed. Customization. Flexibility. Every B2B company could use more. But the complexity of large catalogs and disparate pricing models make it difficult to introduce
Leave a Reply