Fundraisers oversee a cascade of responsibilities. To do their jobs well, they need to be able to manage information and relationships efficiently, so they can engage with donors meaningfully. Salesforce recently launched the new Fundraising for Nonprofit Cloud to help fundraisers nurture those relationships and scale their programs. But, designing tools for the nonprofit space has unique considerations and the stakes are high. Let’s talk about how we navigated and addressed those needs.
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Nonprofits juggle resource constraints
We first had to understand the range of challenges fundraisers face. For example, they want
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