It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry.
At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.
Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. And they’re more willing than ever to change providers to get it.
According to the Salesforce Media and Entertainment Insights Report, the annual turnover rate for streaming services is nearly one-fifth of all subscribers. So, it shouldn’t come as a surprise that customer satisfaction is the top priority for media and entertainment companies to decrease churn. Second on that list is
Read the full article on Salesforce.org blog.
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