By: Alissa Silverman, Nonprofit Industry Advisor at Salesforce.org
Ask a fundraiser to describe what December and January were like and you’ll get a word cloud of seemingly conflicting emotions: joyous, chaotic, rewarding, exhausting (seriously, I asked them).
Now add an entirely new social environment, a global pandemic, and physical distancing guidelines to the list. There’s never been a more important time to press on with your work.
Development teams across the country may have a shared experience of what’s missing, but what’s ahead varies significantly by sector and cause. Last year, some development teams welcomed bigger gifts and new donors as needs heightened with public health, hunger, politics, and social justice. Others closed doors to patrons, canceled in-person activities, saw donors give less than usual during a reimagined online event, and felt the pain of layoffs in every way — including a false sense of responsibility.
An organization’s current development
Leave a Reply