Jennifer Mercer, CEO at Metazoa, and Salesforce AppExchange ISV Partner
Jennifer Mercer is always five steps ahead of the tech industry. She first built on what became the Salesforce Platform when it was originally a combination of exposed APIs. Then, she founded one of the first app businesses listed on AppExchange. And now her latest venture targets an untapped category. What’s her secret? She says it’s the Salesforce ecosystem.
We spoke with Jennifer to learn how she’s been able to sell big and grow big as an AppExchange partner over the years. This is her story.
Tell us about your entrepreneurial journey.
Jennifer: I co-founded a company in 2003 called DreamFactory and we were very early adopters of the Salesforce Platform. At the time, it was made up of a couple of exposed APIs and my co-founder, Bill Appleton, realized quickly that we could start building apps on the Salesforce Platform.
We were one of the first
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