Many brands can struggle to reach their shoppers with relevant messages across channels, but as marketing becomes more and more mobile, brands are doubling down on SMS marketing to engage their customers.
Short message service (SMS) refers to text messages of up to 160 characters, including plain text, numbers, and emojis. When these types of messages include video, images, audio, or GIFS, they’re known as multimedia messaging service (MMS).
Similar to email, SMS is a direct marketing tool that lets brands connect with consumers in a personalized and measurable way. Brands across several industries — from e-commerce and traditional retail to food and beverage and media companies — use it throughout the customer lifecycle to create meaningful relationships and drive incremental revenue.
What Makes SMS Marketing So Effective?
Consumers see personalized text messaging as a way to have more direct access to brands — whether to stay updated on order status, receive the best deals, or get exclusive access. And the
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