The concept of headless commerce has been talked about since 2012, but the actual application of it has really skyrocketed in the last year. In a 2020 Ecommerce Leaders Survey, over 60% of respondents stated they either currently leverage or plan to leverage a headless commerce architecture in 2020.
So why are so many going headless? It really comes down to the customer.
Headless commerce unlocks the agility to keep pace with your customers — their always-rising expectations, their demand for new channels, and their ever-evolving shopping behavior. Only those retailers and brands that are able to keep up with shoppers will be able to thrive in ecommerce.
The catch — the head of headless
There’s still a lot of confusion in the headless space because most of the agility headless commerce promises is actually realized in the “head,” not in the headless “body.” For this reason, many approaches that are labeled as “headless” don’t unlock the agility and flexibility
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