Why Not to “Always Be Closing” in Sales (and What to Do Instead)

“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.”

This quote has become synonymous with an outdated way of thinking about sales. It spoke to a time when salespeople were pushed to close deals by any means necessary.

That aggressive mentality is giving way to a more thoughtful approach — one that values curiosity over hard sells. As someone who’s witnessed the changing tides of sales tactics, I believe that “Always Be Curious” is a better A-B-C sales tactic — and a secret to sales success. Here’s a deep dive into how adopting a curious mindset can transform your sales approach and why it’s essential in today’s buyer-driven market.

What you’ll learn: Is “Always Be Closing” a successful sales strategy? Other sales strategies to consider From ‘Always Be Closing” to “Always Be Curious” How a CRM can help you close sales What trends drive