“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.”
This quote has become synonymous with an outdated way of thinking about sales. It spoke to a time when salespeople were pushed to close deals by any means necessary.
That aggressive mentality is giving way to a more thoughtful approach — one that values curiosity over hard sells. As someone who’s witnessed the changing tides of sales tactics, I believe that “Always Be Curious” is a better A-B-C sales tactic — and a secret to sales success. Here’s a deep dive into how adopting a curious mindset can transform your sales approach and why it’s essential in today’s buyer-driven market.
What you’ll learn: Is “Always Be Closing” a successful sales strategy? Other sales strategies to consider From ‘Always Be Closing” to “Always Be Curious” How a CRM can help you close sales What trends drive
Read the full article on Salesforce.org blog.
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