If this post’s catchy subject line made you click to read it, we just proved that when it comes to marketing, the words we choose make all the difference.
So if messaging is so important, why is the nonprofit sector referred to by a tax code assigned by the IRS 100 years ago? Can we agree that we are put at a disadvantage when we describe ourselves as what we are not? If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world. This small change would create inspiration and be a more worthy way to celebrate the 12.3 million changemakers working at our country’s mission-driven organizations.
The implications are vast. We live in a time when many social and environmental crises beg us to rethink not just what we call ourselves, but more importantly,
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