From the pandemic, markets shifted, businesses reacted, and data was collected to learn how we can all move forward. One result was crystal clear from the recent Experian Global Data Management research report: businesses want high-quality, actionable data now more than ever. With this, they can adapt agilely to change, without sacrificing results.
Coming out of this report, read on to discover three main areas where data quality is essential in getting (and staying) ahead.
1. Rapid transformation
75 percent of respondents say they have seen a dramatic change in their customer’s behavior during the pandemic, and therefore, businesses are taking a closer look at their data and digital experiences. To accommodate for shifting business priorities, organizations are using data to mitigate potential risk from current and future market changes. The increased amount of data being collected through online channels means businesses need to take a closer look at their data to understand how
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