Clean data is vital to all industries, but nonprofits specifically have much to gain from utilizing it. As nonprofits start to branch out into more complex data collection techniques, there is more data than ever coming in. Yet, according to the Nonprofit Trends Report by Salesforce, 74% of nonprofits say that measuring and reporting on data is a challenge. Data is only useful if it is reliable, accurate, and organized. Nonprofits need to understand that to succeed in their mission, they must ensure that the data they are processing is not only current (i.e., accountable for any recent changes), but also rid of any inconsistencies.
Salesforce equips nonprofit organizations to manage data through such solutions as its Nonprofit Success Pack (NPSP) and knows that an error as small as an incorrect email address can ultimately affect your nonprofit’s ability to reach donors. Salesforce aids organizations in reaching their donors by ensuring
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