Salesforce is an incredible platform that enables businesses to have a 360-degree view of their customers, but that view can become distorted when data suffers from quality issues, negatively impacting productivity. The longer this problem persists, the harder Salesforce clients can find adoption.
Data changes moment by moment, and a sales lead that was accurate yesterday may be totally irrelevant today when the contact gets a new job, promotion, or changes their phone number. Moreover, the effects of poor data aren’t just isolated to a single part of an organization but ripple throughout every part of the company.
Sales reps spend 66% of their time on non-selling activities related to data tasks (data entry, updating contacts, prospecting, etc)Twenty-one cents of every media dollar are wasted due to bad dataBad data negatively affects 54% of customer relationshipsEighty percent of data scientists’ time is spent on data quality problemsFixing the Problem Manually is a Huge Task
Salesforce estimates that
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