• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Blog
  • Contact

Salesforce Insider

Salesforce News, Reviews, and Analysis

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends

November 22, 2023 by osela@salesforce.com 1 Comment

It was a SaaSy timeMeet Astro: Your guide to SalesforceMeet Astro’s friends: The Salesforce charactersYou are welcome here, with all our Trailheart

I’m Domenique, sometimes better known as “Astro’s mom.” I’m the guardian of the entire lineup of Salesforce characters, and people ask me all the time how they came to be. So here’s the story!

It was a SaaSy time

Way back in 1999, Salesforce CEO Marc Benioff dreamed of a way to make software easier to purchase, simpler to use, and more democratic in general. What would companies and individuals be free to do if they weren’t always dealing with the complexity of installing, maintaining, and constantly updating their software?

The NO SOFTWARE concept and logo were created from this vision, and our original mascot, SaaSy, followed soon after. A creation of Bruce Campbell, SaaSy challenged the idea of what

Read the full article on Salesforce.org blog.

Filed Under: Blogs

Reader Interactions

Comments

  1. INeedA Billing-Code ForTimesheetTasks says

    October 25, 2024 at 2:02 am

    Jeezus. just saw this page: https://www.salesforce.com/blog/meet-trailhead-characters-blog/

    We pay how much for your *productivity (lol) software and this is what you spend the dollars on?

    Can’t you just get timesheets to work sensibly for those of us who aren’t distracted by saturday am cartoons?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

More to See

How Salesforce Is Transforming Certification for New and Experienced Users

May 15, 2025 By mgerholdt@salesforce.com

Prompt Like a Pro: AI Prompt Writing for Salesforce Admins

May 13, 2025 By mgerholdt@salesforce.com

Agentblazers Share Their Best Tips for Building With Agentforce

May 12, 2025 By brittney.gibson@salesforce.com

Building With Agentforce and Flow: A Developer’s Hackathon Experience

May 8, 2025 By mgerholdt@salesforce.com

How Admins Can Bring the Agentforce Advantage to Slack

May 7, 2025 By Kate Lessard

Footer

About Salesforce Insider

Salesforce Insider is your one-stop shop for Salesforce news, reviews, and analysis.

Do you have something to share? Contact us and let us know!

Recent

  • How Salesforce Is Transforming Certification for New and Experienced Users
  • Prompt Like a Pro: AI Prompt Writing for Salesforce Admins
  • Agentblazers Share Their Best Tips for Building With Agentforce
  • Building With Agentforce and Flow: A Developer’s Hackathon Experience
  • How Admins Can Bring the Agentforce Advantage to Slack

Search

Copyright © 2025 · Salesforce Insider