If you’ve ever chatted with an online customer support agent or asked Siri what the official state bird of Rhode Island is, you’ve interacted with a chatbot.
These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you.
An AI agent, on the other hand, is like having a digital AI assistant built into your workflow. Need help prioritizing your top sales prospects for the day? Looking for a quick summary of the service team meeting you missed this morning? Hitting a creative wall and need some marketing copy tailored to your customer demographic? An agent that’s grounded in your company’s unique data can help you with all of that.
Still,
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