Ask and you shall receive. It’s an easy way to think about opt-in email marketing.
No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience.
When someone is willing to read more about your offers, they’re less likely to feel overwhelmed, annoyed, or distrustful. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing, there are good (and better) ways to go about it.
Build your deliverability strategy now
In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics.
Read the full article on Salesforce.org blog.
Leave a Reply