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What is Gross Revenue and Why Does It Matter?

July 18, 2024 by Peter Strohkorb Leave a Comment

Your sales team is landing new accounts and closing deals. Money is flowing in. Hooray! Things are looking good. But is that your only source of income? Gross revenue measures the total amount earned across the business, so it’s key to your company’s financial health. If you’re not quite sure what this metric means, you’re in the right place to learn. We’ll walk through what it is, why it matters, and how to maximize it.

What you’ll learn: What is gross revenue? Why is gross revenue important? What it means to your business Common terms related to gross revenue How to maximize your revenue Every channel and revenue stream on one platform

See how Revenue Cloud goes from quote to cash on one platform, giving sales and finance one customer view. 

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Read the full article on Salesforce.org blog.

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