Imagine you’re a sales rep today and you’ve just been assigned a new account. How many hours would it take you to find a company overview, catch up on the latest company news, find the right contacts, and draft an intro email? Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner.
This is the promise of generative CRM, which will combine the power of generative artificial intelligence (AI) with your customer data to make your teams more productive.
“Generative CRM is the e-bike version of CRM,” said Vala Afshar, Salesforce’s chief digital evangelist. “You could ride traditionally, but why would you ever want to go back to a traditional bike?”
Generative AI is poised to reshape CRM across departments in the years to come. It promises to help companies quickly and easily generate AI-created content across
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