Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it.
What is ecommerce? It’s the online activities that bring such goods to your door. It’s one of the world’s largest industries, and it’s completely changed the way shoppers interact with businesses. Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion.
How did the market get this massive and what changes are in store as technology and customer expectations evolve? Here’s everything you need to know about digital commerce and how it works.
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