About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing.
But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies.
If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. You must also understand the B2B sales process and how companies think about these big decisions.
What you’ll learn: What is B2B sales? B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process? How do you measure performance in B2B sales? B2B sales best practices Examples of B2B sales B2B sales tools Grow revenue faster
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