This post was originally published on 7/28/2019 and updated on 8/5/2022.
5 Ways Brands with a Purpose Make Positive Impact
These days, purpose is becoming increasingly mainstream. You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? What is a purpose-driven business? And what does purpose look like in practice?
It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. Purpose is an organization’s aspirational reason for being, beyond profits alone. It’s why an organization matters to people. “Companies can do more than just make money, they can serve others,” says Salesforce co-CEO Marc Benioff. “The business of business is improving the state
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