Approximately half of admissions leaders—53 percent—say their institution is using tools that predict the likelihood that a potential applicant will apply and, if admitted, enroll.
This is just one finding from the 2019 Survey of College and University Admissions Officers*, a study by Inside Higher Ed and Gallup.
The report reveals ongoing pressure on admissions offices, with 86 percent of respondents saying they were concerned about reaching their institution’s enrollment goals in the 2019-2020 academic year. More than half of admissions directors say their institution did not meet its enrollment goals by July 1, 2019, and only 37 percent did so by May 1.
Salesforce.org Director of Industry Solutions Margo Martinez says these statistics relate to challenges institutions face differentiating themselves and engaging with applicants in an increasingly competitive landscape.
“Today’s students want ease of use, relevancy, and to be engaged with on the channels they prefer,” says
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