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Want More App Engagement? Try Human-Centered Design

April 3, 2024 by katehughes Leave a Comment

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The IT team credits this increase to human-centered design.

“We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It was a true partnership that created shared trust and helped improve app adoption.” 

Here’s what the Fordham Student Success Hub app looks like today:

Seamless navigation contributes to high app adoption of the Fordham Student Success Hub.

Students and advisors previously resorted to long email chains to schedule appointments – which isn’t efficient or sustainable. The new app, however, resulted in more than 15,000 appointment bookings for student advising.

To build the new app, the team applied human-centered design.

What is human-centered design?

Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet

Read the full article on Salesforce.org blog.

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