Think about what your customers go through when they contact your business for help. Are they quickly connected with a chatbot or agent who efficiently resolves their issue? Or, do they send an email, then wait more than a day before an agent finally gets back to them with a solution? This is why your case management system — how you keep track of all your customer data and resolve issues — can make or break customer relationships.
How your team responds depends not on how much they want to help – but on whether they have access to customer data and the AI and automation tools to quickly get the job done. To give your customers a service experience that turns them into fans of your company, now is the time to invest in the right case management system. No matter how your customers contact you — chat,
Read the full article on Salesforce.org blog.
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