The education landscape has shifted dramatically, but as the parent of a college student and a high school senior, I admire how higher education institutions have become powerful change agents. These institutions are supporting lifelong learners as they look to grow their skills while shaping the economy in new ways.
I’ve been at Salesforce for nearly 15 years, and like other Salesforce leaders, we try to stay on the front lines of the latest trends, technologies, and challenges impacting the education industry. Bringing insight from market analysis and customer conversations, I’d like to share what I see as the 2023 top trends to watch in education.
Improving Student Enrollment and Retention Will Be Top Priority
Enrollment has declined in the past couple of years, particularly in the U.S., with higher education institutions losing around 1.3 million students between the spring of 2020 and
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