By: Jon Fee, SVP & Head of Global Marketing, Salesforce.org
Welcome to a new era of Marketing. An era defined by social distancing and the rebirth of what was once a tech cliche “digital transformation.” We have always led with digital transformation as marketers and often found ourselves waiting for others to catch-up. We were waiting because digital transformation equals change and no one loves change until they have to do it.
Then COVID-19 hit, and EVERYTHING changed. Digital transformation changed. In fact, the term has experienced a semantic shift. No longer does it stand for using technology to solve for efficiency and speed. Today, digital transformation means hope, optimism, and a path forward. A new way of life.
We spoke to nearly 7,000 marketers and heard from them on the biggest trends transforming marketing today, unearthing many opportunities specific to nonprofit marketers. While this new study was done
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