The education and workforce landscape is rapidly evolving. Younger generations are increasingly enrolling in professional, continuing, and online programs to upskill, reskill, and advance their careers. Given these trends, Salesforce.org and UPCEA, the leading association for professional, continuing, and online education, partnered to gain insights into the needs and experiences of these students and staff.
Together, we developed a research report highlighting insights and recommendations for supporting and retaining the new professional learner. This report examines learner expectations across the full program lifecycle, the differences in behavior between ages and experience levels, and opportunities for higher education institutions to better communicate with these students. Additionally, an institution’s ability to use technology to automate processes and anticipate learner needs is explored.
Over 500 qualified professionals (age 25-64) looking for continuing education courses and programs were surveyed nationally. To build upon the foundation established by the quantitative research —
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