Today on the Salesforce Admins Podcast, we talk to Toni V. Martin, VP of Salesforce Marketing and Communications at Bitwise, Salesforce MVP, and founder of Systems to Success. Join us as we chat about why you might already be a business analyst (BA), the flavors of business analysis, and how to get the experience to take that next step in your career.
You should subscribe for the full episode, but here are a few takeaways from our conversation with Toni V. Martin.
Why you might already be a BA
Toni got her start on marketing automation platforms and then sales enablement on Salesforce. “I was on the admin path, the way everyone starts out,” she says, “but it wasn’t a good fit for me, I was really more interested in improving business processes.” She asked for some advice from Stephanie Foerst, a Salesforce MVP based in Atlanta, who suggested going
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