By: Dustin Pitts, Manager, Solution Engineering at Salesforce.org
Over the past few years I have had the opportunity to visit many of the world’s largest nonprofits. I tell myself it’s probably because of my award-winning e-book on Direct Mail & Omni Channel Marketing, but the reality is probably just because nonprofits are all looking to modernize their fundraising technology. During those visits, I hear lots of questions from marketing and tech executives about what I am seeing in the industry with respect to multi-channel fundraising.
These questions usually come from forward-thinking leaders who want to make sure they are not just listening to their staff, or falling behind from a tech standpoint. They want to know what nonprofits are doing today in multi-channel marketing: across direct mail, email, social and online ads.
Here’s what I’m seeing as the current state of nonprofit marketing, as well as the near and longer-term
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